Our approach

We conduct research into collagen and other health supplements by engaging directly with the advertising audiences of major health brands, utilizing surveys, focus groups, and social media analysis to gain insights into consumer perceptions and experiences. This approach allows us to gather qualitative and quantitative data on how these products are marketed, as well as their real-world effectiveness as reported by users. By understanding the narratives shaped by advertising and the actual outcomes experienced by consumers, we can assess the truthfulness of claims made by these brands and identify trends in user satisfaction and health benefits. Our goal is to bridge the gap between marketing messages and genuine consumer experiences, providing a comprehensive view of the impact of collagen and health supplements in daily life..